Overview
Digitas was tasked with the challenge of crafting an innovative website redesign for Snackworks under Mondelez International, Inc. Commencing from the initial exploration phase, our team meticulously conducted a thorough competitive analysis before delving into various potential enhancements to enhance user experience. This extensive overhaul ranged from revamping site sections to incorporating cutting-edge augmented reality elements.
The revamped Snackworks website is envisioned to act as a central platform housing an array of recipes, news updates, engaging activities, and comprehensive information about the brand itself, serving as a focal point for all Snackworks-owned brands.
Alongside the complete web page transformation, we also spearheaded a rebranding initiative for Snackworks, refining elements such as the logo, color palettes, and provided an encompassing guidebook and design repository tailored to the client's needs.
Project Goals
Provide a new trendy design for Snackworks, which will serve as a main hub webpage to drive traffic.
Designed a new look for Snackwork’s branding. Such as new logo, color palettes and design elements, etc.
Delivered a fully functional design system / component system for future design purposes.
My role
Created the new logo design
In charge of the Figma design system creation and maintenance
Brand Guide Book style creation
Part of the Northstar ideation phase creation
Led the prototyping creation
Communicated with development team for production phase
Team
VP Director, Design - Nicholas Jackson
Associate Director, Experience Design - Brooke Talbot
Associate Director, UX - Niamh Hillman
Associate Director, Copy - Clay Nicholas
Experience Designer - Philip Lee
OLDER
VERSION
The visual design team collaborates diligently with the strategy and UX teams to craft user-centric website experiences. Drawing inspiration from current design trends, they infuse elements of video and social media styles to ensure users are immersed in an engaging and vibrant online environment on the new site.
NEW
DESIGN
recipe card
brand promo card
own-brands carousel
marquees
Using atomic design system style to create the best component system.
the new logo design I made for the brand. Showing the evolution of the logo.
I was in charge of design system creation.
